"As a brand that has stayed true to its mottos, " Love All, Serve All," and "All Is One," for over 50 years, Hard Rock International is honored to join forces with Sports Illustrated Swimsuit for a second consecutive year and to serve as a backdrop for the highly coveted issue that empowers women all over the world," said Keith Sheldon, President of Entertainment for Seminole Gaming and Hard Rock International. Hard Rock became the publication's first-ever property partner in 2021 and this continued collaboration signifies the brand's support for SI Swimsuit's Pay With Change, a first-of-its-kind advertising call-to-action making meaningful advances for female empowerment and gender equity. Starting tonight with a kickoff celebration at the all-new Hard Rock Hotel New York and running through May 22 with a grand conclusion at Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock will celebrate the Sports Illustrated Swimsuit 2022 issue featuring cover models Kim Kardashian, Ciara, Maye Musk and Yumi Nu.Īs part of the strategic partnership between Hard Rock International and SI Swimsuit, Hard Rock Hotel & Casino Punta Cana in the Dominican Republic was tapped to serve as an exclusive shoot location for the coveted 2022 issue. HOLLYWOOD, Fla., /PRNewswire/ - Hard Rock International is once again teaming up with the iconic Sports Illustrated Swimsuit for a special event series to honor the release of its highly anticipated annual issue. We're here, and we're not going away.Hard Rock Hotel Properties Host Globally Recognized Sports Illustrated Swimsuit with Series of Special Launch Events "Designers at certain high-fashion houses and dumb, angry guys on the internet, among others - just haven't quite figured out yet that people who look like me belong everywhere everyone else does," she said. So, for me to be on the cover of Vogue Japan meant being seen and being honored by a culture that often makes people with bigger bodies like mine feel invisible."Īs Yumi puts it, this is only just the beginning. She added, "I'm second-generation Japanese American, and Japanese culture values being skinny, dainty and small. And I fulfilled a longtime dream of mine by booking the cover of Vogue Japan." "After making my SI Swimsuit debut in last year's issue, I appeared on the cover of the September issue of Vogue. "Hands down, this has been the biggest year of my modeling career thus far," she explained. "In her years on this planet, she's earned two master's degrees in nutrition science, won awards in the dietetics field, has been in countless fashion shows and editorials, and she's even appeared in a Beyoncé video "She's the most fearless woman I've ever known." As for model Yumi Nu, landing the swimsuit cover for the second time in a row means everything to her for a very important reason. Maye Musk's daughter Tosca Musk (whose older brother is Elon Musk) also shared why her model mom continues to be "an uncontainable force." Meghan Trainor gives birth, welcomes second baby with Daryl Sabaraīut Wilson wasn't the only one that gushed about the person closest to them landing on the cover.
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